Empowering Women
Entrepreneurs to Chart their
Course to Success!
You Deserve More Than Hustle. You Deserve Freedom (And I See You!)
Toby Ferrel, THE Certified Entrepreneur and Business Coach for Women Entrepreneurs and Business Owners
Break Free from Overwhelm: Transform Your Passion into a Profitable Business:
My Proven System: Help Women Entrepreneurs Gain Clarity, Build Confidence, and Achieve Steady Revenue.
Believe it or not it took me 50 years to find my purpose and being fulfilled personally and professionally! Now a few years later I am doing the work I am meant to be doing.
SUPPORTING AND EMPOWERING WOMEN ENTREPRENEURS TO SUCCEED IN THEIR ENTREPRENEURIAL DREAMS!
I am Toby, founder and SHE-EO of Toby Ferrel & Associates, a business strategies company, Founder and Creator of Girlfriend Giftbaskets, Co-Founder of Empowering Women Entrepreneur Mastermind, and Partner and Co-Founder Fierce Bitch Movement.
I employ my extraordinary superpowers for the greater good.
I help female entrepreneurs gain clarity, build confidence, and scale their businesses so they can experience more freedom, financial independence, and lasting success.
I believe in a world where women own their power, build thriving businesses, and redefine what success looks like—on their own terms. I’m grateful to help women optimize their marketing strategies, improve financial management, and create sustainable businesses that thrive for the long haul.
Let’s build your dream business together.
Toby Ferrel, THE Certified Entrepreneur and Business Coach for Women Entrepreneurs and Business Owners
“...she has helped me navigate challenges, identify opportunities, and ultimately achieve significant growth in my business.”
MaryAnne C. Owner What's Up SWFL & Teach Me Social
“Her authenticity, results-driven approach, extensive knowledge, innovative thinking, and unwavering support have been instrumental in transforming my business and propelling me towards success.”
Fran M., EHL Fragile X Foundation
“...she has helped me navigate challenges, identify opportunities, and ultimately achieve significant growth in my business.”
MaryAnne C. Owner What's Up SWFL & Teach Me Social
“Toby takes a different approach. She uses a powerful technique that reminds me of the best psychologists: asking insightful questions. These aren't softball questions either, sometimes they're tough, thought-provoking ones. But the beauty is, the answers always come from within me.”
Erin W., Marketing Consultant
“Her authenticity, results-driven approach, extensive knowledge, innovative thinking, and unwavering support have been instrumental in transforming my business and propelling me towards success.”
Fran M., EHL Fragile X Foundation
Let’s be real—building a business shouldn’t feel like you’re constantly putting out fires.
And if any of this sounds familiar, you’re not alone:
You’re wearing all the hats, trying to figure out marketing like it's some foreign language while also juggling everything else.
Balancing the books? Yeah, that’s a whole other struggle, leaving you wondering how to actually grow your business.
One day, you’re confident and ready to conquer the world; the next, you're second-guessing every decision: “Am I focusing on the right things? Am I even doing enough?”
You’re hustling hard, but still not seeing the results you deserve. Clients and cash flow feel like a constant uphill battle.
The financial side of your business either stresses you out or gets pushed aside, making you wonder how to create a business that thrives—not just gets by.
Listen, I get it.You’re hustling to build your business, pouring your heart and soul into everything you do, yet it feels like you’re constantly hitting a wall.
Here’s the thing: it’s not your fault. Here’s why…
You’ve been set up to fail in a world that hasn’t fully embraced the unique challenges women entrepreneurs face. From outdated business models to a lack of representation, the system wasn’t designed for you.
The pressure to juggle a million responsibilities—clients, marketing, finances—while still finding time for self-care and fun? That’s a recipe for burnout, not success.
Society feeds us mixed messages: “Be ambitious, but don’t forget to be a perfect parent. Chase your dreams, but don’t you dare prioritize yourself.” It’s no wonder you’re feeling stuck!
This season of life is hard.
You should NOT be doing it alone.
But what if there was another way?
Imagine a world where:
You spend just 3 months diving into your goals, taking bold action, and building a business that not only reflects your passion but opens up new financial opportunities—giving you the freedom to live life on your terms.
Sundays become your favorite day—filled with a new planning ritual that gets you pumped for Monday. You wake up early, energized, and excited, with a clear plan that makes your weekly objectives feel manageable and achievable.
When people ask, “What do you do?” you beam with pride as you share your journey, feeling like a total boss, and your network expands with new connections eager to collaborate and work with you.
Your days are filled with learning about topics you love, connecting with clients who inspire you, and creating impactful work that resonates with your audience—leading to positive testimonials that bolster your credibility.
You come home feeling accomplished, having wrapped up productive meetings that leave your clients raving about your expertise, and you still have plenty of energy left over to enjoy time with friends and family.
Your days might not be perfect, but they’re exciting, fulfilling, and meaningful—leaving you feeling empowered and confident in who you are, all while maintaining a healthy work-life balance.
You call the shots, crafting your own schedule filled with more time for adventure and self-care than you ever thought possible, whether that means a spontaneous weekend getaway or a quiet evening with your favorite book. thriving.
And when tomorrow comes, you wake up ready to do it all over again, with a smile on your face and fire in your belly—knowing you’re not just surviving but truly
That's the power of having a supportive coach in your corner. I'm not just another course or a generic business guru. I've been there – felt the sting of self-doubt, the frustration of endless marketing tactics, and the joy of finally breaking through.
I work with you one to one! you get me, my brain, and my time!
That's why I'm here.
I'm here to bridge the gap between your passion and your profits.
This program is more than just strategies and tactics, it's about:
Empowering you to see your own value
Confidently charge your worth
Build a business that aligns with your life goals
You don't have to settle for the status quo
Let me show you how to create a business that reflects your value and fuels your extraordinary life.
Why Me and the Business Clarity and Growth Program
I see fire in your eyes. The same fire that still ignites me and back as a child when I watched my parents build their business from the ground up. That fire that fuels your desire to break past limitations and scale your dream into a thriving, six-figure empire. I am doing it and so can you!
I'm not your typical cookie-cutter business coach. With over 30 years of experience across industries like Retail, Banking, and Non-Profit, I've seen the struggles entrepreneurs face firsthand. Leadership, sales & marketing, operations, property management – I've been in the trenches, solving problems and achieving real results.
I go beyond just the numbers by spotting missed opportunities in sales, marketing, and operations that can elevate your business. A key part of my framework for understanding why we quit our goals is recognizing your “why”—the driving force behind your ambition. My program combines actionable strategies with personal insights to unlock your intrinsic motivators and create clear, effective plans for sustainable success. Forget superficial approaches; this is about building a thriving business that aligns with your unique vision and fuels your passion.
Here's What Sets Me Apart
The three things I believe are the most important things when hiring a business coach is someone who:
Has Real World Experience
Addresses both business and personal strategies as a holistic approach
Who just isn't talking in theory, they're also giving you proven tactics to get results.
Are you ready to break through the barriers holding you back?
Are you ready to build a business that reflects your fire and fuels your dreams?
Then join my program and let's turn your vision into a thriving 6-figure reality.
I work with you one to one! you get me, my brain, and my time!
I’ve got a no-bs personality that enjoys some good humor, while also holding space for us to coach & develop the key skills you need to be successful.
Ultimately, my mission is to empower you. By leveraging my experience and innovative approach, I help you navigate the complexities of running a business so you can achieve your goals and thrive!
"What do you need to start a business? Three simple things: Know your product better than anyone, know your customer, and have a burning desire to succeed."
- Dave Thomas
Some of the biggest questions my clients come to me with ...
Do you help me define my niche and ideal customer? I have a lot of ideas, but I'm not sure where to focus.
Can you guide me in crafting a clear vision and strategic plan for my business? I need a roadmap to follow.
Will we explore different business models to find the best fit for my product or service?
How can I create a pricing strategy that ensures profitability? Setting the right price feels tricky.
Will we work on streamlining processes and tasks in my business? I feel overwhelmed by everything I need to do.
Do you offer coaching on project management and task delegation? I struggle to find the time to focus on the big picture.
Do you address overcoming procrastination and developing better time management skills? I constantly feel behind.
Can you help me build resilience and manage stress as an entrepreneur? The pressure can be intense.
Will we explore developing a growth mindset so I can embrace challenges and keep moving forward?
Do you offer coaching on financial management for my business? Understanding key metrics feels important.
Can you help me create a budget and develop solid cash flow management strategies?
Will we work on financial forecasting and planning for future growth? I want to be prepared for the next steps.
No matter how big or small the topic - each is explored in a deeply personal way that helps to create a 6 figure business that will allow you to live life on your terms!
Sound like something you want to explore? Great!
I empower and support women entrepreneurs like you to gain clarity, build confidence, and scale your business to new heights. Together, we’ll break free from the feast-or-famine cycle and establish a sustainable business that fuels your dream life. With my expertise in strategic planning, actionable steps, and a supportive, results-driven coaching partnership, we’ll transform your vision into a thriving reality that aligns with your unique ambitions.
Each month I take on just 3 new clients and I’d love to talk about where you are & where you want to go next.
Ready to Dive in? Awesome!
Are passionate and experienced, but feel stuck in a feast-or-famine cycle. They're tired of the hustle and ready to build a sustainable, thriving business.
Recognize their expertise but struggle with marketing and attracting ideal clients. They yearn for a clear strategy to reach the right audience and convert leads effectively.
Feel overwhelmed by the complexities of running a business. They crave systems and strategies to streamline operations, free up their time, and focus on what they do best: serving their clients and making a difference.
Are ready to invest in themselves and their business. They understand the value of coaching and are committed to putting in the work to achieve their goals.
Are open to learning and implementing new strategies. They're coachable, eager to grow, and excited about the prospect of taking their business to the next level.
Feel a deep desire for freedom and flexibility. They long to create a business that aligns with their values, allows them to live life on their own terms, and make a real impact on the world.
Possess a strong foundation of mindset and are ready to tap into the power of visualization. We'll work together to cultivate a growth mindset, overcome limiting beliefs, and harness the power of visualization to attract your dream clients and achieve your biggest goals. Imagine confidently stepping into your future, a thriving business owner living life on your terms – let's make that vision a reality!
“The way to get started is to quit talking and start doing.” - Walt Disney
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